Hi, I’m Moon✌🏻
Driven by bridging gaps between business, technology and people with design.
Come alive when collaborating with others.
Or, when talking about design documentation.
Projects
Projects
Enabling readers to cut the noise and access their topics of interest quickly. Supporting the newsroom’s long-term business goals towards a premium offering.
Designing towards News Personalisation
Product Design. Mobile and Web. Shipped.
Evaluating the current Breaking News layout based on current reader behaviours. Designing habit forming features to increase reader engagement and support newsroom’s mission.
Helping Readers to Stay Up-to-Date and Form Habits
Product Design. Mobile and Web. Shipped.
Rethinking Ad Experience
Building better ad experience across BT platform products and improving ad view-ability without disrupting reader experience. Contributing to digital ad revenue growth.
UX Design. Web. Shipped.